In 1978, their son David founded The Cheesecake Factory restaurant in Beverly Hills, California. With little knowledge of how to run a full scale restaurant but lots of intuition into what makes a dining experience great, David set out to offer their guests an experience they wouldn't soon forget - generous portions with unlimited, inventive menu selections all made fresh with quality ingredients and served in a warm and casually comfortable setting. The restaurant was an immediate success! Just over 30 years later with close to 150 locations, the success of The Cheesecake Factory has even surpassed the Overtons' wildest dreams making The Cheesecake Factory a great American success story.
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