Kickstarter is a platform with a strong focus on community engagement and supporting creative projects. They emphasize the importance of activating one's own community to create a snowball effect of support. Successful projects gain early backers who spread the idea and signal their support to the broader Kickstarter community, which has over 22 million contributors from all around the world. The mission of Kickstarter is to bring creative projects to life and champion the importance of art and creative expression in society. They aim to empower creative individuals, even those who are new to the creative process, rather than letting art elites and entertainment executives define culture.