In 2003, a group of college friends, led by founder Seth, had a craving for delicious late-night snacks and embarked on a quest for adventure. Unsatisfied with existing late-night food options, Seth envisioned a business catering to insomniacs like himself. This idea gave birth to Insomnia Cookies, starting in Seth's dorm room in Pennsylvania. The company not only launched a brand but also pioneered a new category in the late-night, delivery-oriented food-service industry. Today, many years later, Insomnia Cookies continues to serve sweet treats to daydreamers and partygoers, fostering a community of insomniacs who love staying up late.