Creality, established in 2014, is a leading brand in the consumer 3D printer market, known for its commitment to 3D printing innovation and popularization. Their business strategy, "One Core with Two Wings," focuses on 3D printers as the core, supported by ecosystem products (like 3D scanners and laser engravers) and Creality Cloud, an all-in-one 3D printing platform. They manage global brands such as Creality, Ender, HALOT, and Sermoon, and their products are shipped to over 100 countries, leading in global sales.