The Dinner Dude was started with one mission in mind, to be an access point for authentic food. Our goal is to effect lifestyle change from obesity to wellness and empower those who interact with The Dinner Dude to consistently make better food choices and not be repeatedly enslaved in a diet cycle. Our founder, Mark Zoch, knew that food effective for weight loss must taste good and deeply nourish the body in order to effect lasting change. With a talent for flavor and details, Mark chose the exacting protocol of the hCG diet to begin his mission. Since 2008, The Dinner Dude has helped 1000's of hCG dieters lose 1000's of pounds and change their life.