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An all-American sports bar and lounge owned by hip hop mogul Jay-Z and partner Juan Perez (6 West 25th Street between 6th Avenue and Broadway), opened its doors on June 18, 2003. Created by the 3 long time friends, 40/40 is 12,000 square feet of pure sports and entertainment in an opulent lounge setting, providing a unique experience not found elsewhere in NYC. "I love sports and wanted to create an environment that is conducive to match my lifestyle, while watching the games at the same time," said Jay-Z. The $4 million multi-level space includes a 24' x 8' slate bar, a 16-foot-wide staircase furnished with sleek seating on the steps, 15 LCD TV's, 8 plasmas (three of which are 60"), four 12' X 12' two-sided big screen TV's, a premium Cognac Room and three private VIP rooms. Two of the VIP rooms, the "Rémy Lounge" (appropriately named after Rémy Martin, Jay's cognac of choice) and "Jay's Room" (24' X 16' each), are fully equipped with their own personal entertainment centers, 60" pla