Finally -- you can indulge in sweets and not feel wrong. The organic, gluten-free ice cream, soft serve, smoothies, and shakes at The Lite Choice are the right choice for dessert: • $6 for $12 to spend on frozen desserts • Newly opened location on South Street TLC for Your Body and Your Sweet Tooth What started in 2008 as a few shops in New York city has grown into a hugely popular soft serve and ice cream franchise. All-natural ingredients and more than 80 organic flavors make for a tasty treat that can be custom-blended on the spot in less than 60 seconds. The low-fat, low-calorie ice cream contains no corn syrup and is made fresh on site every day. Doesn't get much sweeter. Want more? Check out The Lite Choice on Facebook.