Hootsuite, established in 2008, pioneered the world's first social media management platform out of necessity when the founder's digital marketing agency sought a solution for handling social media effectively. Unable to find an existing tool, they developed Hootsuite, quickly amassing 100,000 users by summer. Today, with over 200,000 users and 4,000 enterprise customers globally, Hootsuite remains a dominant force in social media management. Embracing diversity and inclusion, Hootsuite fosters a culture of empowerment and excellence, guided by six core principles. They prioritize customer success, agility, and community engagement, supporting leading brands, universities, and government agencies worldwide.