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The hands-on, how-to, nuts n bolts magazine for direct marketers.

Target Marketing covers all direct response media, including direct mail, telemarketing, space advertising, the Web and direct response TV. Readers get insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more.

Geographic Eligibility: USA

Offered Free by: North American Publishing Company